Hey there!
Welcome!
You probably know me from another place on the Web: Purple Pinky Honey. Unlike the other one, this little spot on the blogosphere is dedicated solely to Hollywood. To be even more precise: Hollywood lifestyle and fashion from 1930's.
Every Tuesday and Thursday starting July 1st, you should come 'round here, because I'll be posting pages from a darling little gem I have found online: Photoplay magazine.
Photoplay began as a short-fiction magazine concerned mostly
with the plots and characters of films at the time and was used as a
promotional tool for those films. In 1915, Julian Johnson and James R. Quirk
became the editors (though Quirk had been vice-president of the magazine since
its inception), and together they created a format which would set a precedent
for almost all celebrity magazines that followed. By 1918 the editors could
boast a circulation figure of 204,434, the popularity of the magazine fueled by
the public's ever increasing interest in the private lives of celebrities. It
is because of this that the magazine is credited with inventing celebrity
media.
Photoplay
reached its apex in the 1920s and 1930s and was considered quite influential
within the motion picture industry. The magazine was renowned for its artwork
portraits of film stars on the cover by such artists as Earl Christy and
Charles Sheldon. Macfadden Publications purchased the magazine in 1934. With
the advancement of color photography, the magazine began using photographs of
the stars instead by 1937.
Photoplay
published the writings of Hedda Hopper, Walter Winchell, Cal York, Adela Rogers
St. Johns, Sheilah Graham, Dorothy Kilgallen, Rob Wagner, later editor and
publisher of Rob Wagner's Script, and Louella Parsons, among others. The
magazine was edited by Quirk until 1932; later editors include Kathyrn
Dougherty, Ruth Waterbury, and Adele Whiteley Fletcher. It also featured the health
and beauty advice of Sylvia of Hollywood, arguably the first fitness guru to
the stars.
Sidney
Skolsky, a nationally syndicated gossip columnist for the New York Daily News
and later the New York Daily Mirror had a regular column in Photoplay called
"From A Stool At Schwab’s", the Hollywood drugstore he made famous,
such was the magazine's popularity.
...
All this, and much, much more - starting July 1st, twice a week for an entire year! Every issue, over 1500 pages, for your enjoyment.
I hope you'll like it... and: I'll be "seeing" you here!
Marija
