Start here, my friends

Hey there!

Welcome!

You probably know me from another place on the Web: Purple Pinky Honey. Unlike the other one, this little spot on the blogosphere is dedicated solely to Hollywood. To be even more precise: Hollywood lifestyle and fashion from 1930's.

Every Tuesday and Thursday starting July 1st, you should come 'round here, because I'll be posting pages from a darling little gem I have found online: Photoplay magazine.

Photoplay began as a short-fiction magazine concerned mostly with the plots and characters of films at the time and was used as a promotional tool for those films. In 1915, Julian Johnson and James R. Quirk became the editors (though Quirk had been vice-president of the magazine since its inception), and together they created a format which would set a precedent for almost all celebrity magazines that followed. By 1918 the editors could boast a circulation figure of 204,434, the popularity of the magazine fueled by the public's ever increasing interest in the private lives of celebrities. It is because of this that the magazine is credited with inventing celebrity media.

Photoplay reached its apex in the 1920s and 1930s and was considered quite influential within the motion picture industry. The magazine was renowned for its artwork portraits of film stars on the cover by such artists as Earl Christy and Charles Sheldon. Macfadden Publications purchased the magazine in 1934. With the advancement of color photography, the magazine began using photographs of the stars instead by 1937.

Photoplay published the writings of Hedda Hopper, Walter Winchell, Cal York, Adela Rogers St. Johns, Sheilah Graham, Dorothy Kilgallen, Rob Wagner, later editor and publisher of Rob Wagner's Script, and Louella Parsons, among others. The magazine was edited by Quirk until 1932; later editors include Kathyrn Dougherty, Ruth Waterbury, and Adele Whiteley Fletcher. It also featured the health and beauty advice of Sylvia of Hollywood, arguably the first fitness guru to the stars.

Sidney Skolsky, a nationally syndicated gossip columnist for the New York Daily News and later the New York Daily Mirror had a regular column in Photoplay called "From A Stool At Schwab’s", the Hollywood drugstore he made famous, such was the magazine's popularity.

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All this, and much, much more - starting July 1st, twice a week for an entire year! Every issue, over 1500 pages, for your enjoyment.

I hope you'll like it... and: I'll be "seeing" you here!

Marija